90. the one with the very important business of pricing

when i first started making & selling my work, years ago now, i found pricing a fucking nightmare.
on all the helpful websites, there was the formulas of: this plus that, plus a decent hourly wage. and then you times by something and then double it. complicated mathsmaths.

there were the lovely friend-colleagues & customers who understood that i didn’t learn free motion embroidery off of a youtube video one day – that i’d actually been sewing since Ago, plus i’d suffered through an entire degree at Embroidery University.
they thought i should charge more. <3

but there were also the Angry People who insisted that by not obeying the law of mathsmaths formula, by under-charging, i was doing an evil disservice to everyone who’s trying to earn a proper living from making. i was reducing its worth. *tut*
they thought i should charge more.

<tbf, they’re probably doing something a lot more commercially viable than me.
because show me the person who will pay £324623mathsmaths x2 for a handmade embroidered bookmark, and i will show you an emperor with no clothes who probably doesn’t read paperbacks anyway>

it was all SO CONFUSING and i tried all manner of combinations of advices.
but, finally, after all these years, i have it figured out! …or do i?
AND IT’S SO SIMPLE! …or izzit?

1. bookmarks.
this month i’ve been scribbling & fiddling, updating some old designs; like these fancy zombie ladies with their fresh florals for spring 2018.

floral zombie applique

^ as ever, when it came to actually cutting out all the teeny tiny bits, i realised i was being mental. it took a good 5 hours just to get all the microscopic parts snipped & in place ready for stitching.

then each little lady took an hour to embroider, with all the stop/start of the intricates. roughly one bobbin per beauty. that is a lot of stitching-metres.
floral zombie free motion embroidery

but it didn’t matter because IN THE ZONE,
being ON FIRE
CUTTING ALL THE TINY THINGS! EMBROIDERING ALL THE TINY THINGS!

<… that night, 3am: shoulders & neck ACTUALLY *on fire* from Too Much hours of best sewing angle contortion-ry… morphs into migraine…. delirious kicky-feet fever dreams…
what was i thinking oh i hope i still have time to make bunnies for easter maybe i’m having a stroke god i’d kill for a cup of tea right now why am i visualising the floor plans for a house i looked at on right move yesterday maybe i should start charging for materials what if i AM having a stroke what was the name of that guy who was in that film we watched  … 
lose sunday & monday lying on the couch with a migraine hangover and very closed eyes. >

tuesday: right. back to work!
bookmarks. and wtfpricing.
so far, each one has taken… rounding down… approx. 3 hours. “SO FAR.”
and what even *is* minimum wage these days? mine should be less because pyjamas and netflix. but also, mustn’t forget commission, listing & selling fees…
hmm.
well.
what if i price them at £15? that’s like £5 per hour. ish.
that seems like a fair price for a special bookmark?

it doesn’t take long to make up the finished item, so i’ll just disappear that half hour(ish) from my mathsmaths formula.

free motion embroidery bookmarks handmade

^ as ever, when it came to actually pinning, backing, cutting, measuring, sewing, trimming, turning, pressing, topstitching, pressing again, i realised i was being a mathsmaths-stupidstupid. Y, it only takes an hour to make up a couple… but i was not making “a couple”.
idiot.

another 2 bobbins and a day later…
handmade embroidered bookmarks

18x beautiful and/or very spesh freehand embroidered bird / sheep / zombie textile bookmarks all ready to be photo-ed & listed for sale. once i’ve decided about prices.

birds zombie sheep bookmark.jpg

i still don’t have a fucking clue what i’m doing.

***edit: bookmarks are available here fiona t.